In 1911, Clayton J. Howel, president and founder of the Orange Crush Company, partnered with Neil C. Ward and incorporated the company. Ward made the recipe for Orange Crush. Howel was not new to the soft drink business, having earlier introduced Howel’s Orange Julep. Soft drinks of the time often carried the surname of the inventor along with the product name. Howel sold the rights to use his name in conjunction with his first brand; therefore, Ward was given the honors: Crush was first premiered as Wards Orange Crush. Originally, Orange Crush included orange pulp in the bottles, giving it a “fresh squeezed” illusion even though the pulp was added rather than remaining from squeezed oranges. Pulp has not been in the bottles for decades.
Crush was purchased by Procter & Gamble in 1980 (with the exception of the Canadian rights, which were purchased in 1984). Procter & Gamble only manufactured “bottlers base,” which was a concentrate consisting of flavor and color. 1 milliliter of bottlers base was combined with syrup and carbonated water to create a 12-ounce bottle of Crush. In 1989, Cadbury Schweppes acquired Crush USA from Procter & Gamble Co. Cadbury Schweppes spun off its United States beverage business as Keurig Dr Pepper in 2008
The Crush brand and trademark are currently owned by Keurig Dr Pepper of Plano, Texas. Crush is also popular in Canada, where it is distributed by subsidiary Canada Dry Motts. It is distributed by various Pepsi bottlers, the biggest being the Pepsi Bottling Group Canada.
Other countries where Crush is sold are Argentina, Colombia, Chile, Guatemala, Lebanon, Mexico, Panama, Peru, Syria, Uruguay and at one time Nicaragua, Costa Rica, Ecuador and Bolivia. In Chile, Crush is distributed by Compañía de Cervecerías Unidas since the 1940s. In contrast, in some countries of Latin America the Crush brand is distributed by The Coca-Cola Company, using the same colors and bottles as Fanta.
Several flavors (Orange, Diet Orange, Grape, Strawberry, Cherry) are available at most stores throughout North America; however, others are distributed only within small markets. Pineapple Crush and Birch Beer Crush, for instance, are found in both can and single serving bottle in the Canadian province of Newfoundland and Labrador and in Fort McMurray, Alberta. From 2009, changes in bottling rights allowed many of these regional flavors to be distributed by the Pepsi Bottling Group in a majority of their territory in the United States, and for PepsiAmerica to distribute Crush in most of its territory
There is a misconception that Pepsi or Coca-Cola owns the brand since they are involved in getting the soda onto store shelves in some areas. For example, the Pepsi Bottling Group distributes Crush in Canada and Coca-Cola distributes the soda in Latin America and Lebanon. Keurig Dr Pepper partners with Pepsi/Coca-Cola in these locations, but ultimately Keurig Dr Pepper owns the trademark and the Crush brand.
Crush is not a Pepsi product. The brand is owned by Keurig Dr Pepper who manufactures the soda.
Mountain Dew is owned by PepsiCo. The soda called Mountain Dew (Mtn Dew) Live Wire is an orange soda made by Pepsi. With the exception of Live Wire, Pepsi does not make any other orange soda products. In case you are curious, Sunkist is another brand of Keurig Dr Pepper similar to Crush and Fanta is a Coca-Cola product.
Is Dr Pepper owned by Pepsi?
Does Pepsi make Orange Crush?