After a couple of years unofficially out of the media spotlight, home improvement gurus and loveable power couple Chip and Joanna Gaines have re-entered public life with gusto. Their Magnolia Homes construction and design business has grown to include their Magnolia Market shops, a restaurant, books, a magazine, a realty company, luxury property rentals and even a successful product line with Target.
This prolific, creative pair worked locally to makeover their hometown of Waco, TX, but ended up reality TV stars due to the surprise hit HGTV program “Fixer Upper” that launched in 2013. Fans were heartbroken when the Gaines’ left their show in 2017, citing that they wanted to focus on their family, marriage and other endeavors.
On Jan. 5, 2022, the reboot of their acclaimed show, “Fixer Upper: Welcome Home” premiered on their television network, Magnolia.
When Chip and Joanna Gaines first appeared on HGTV’s “Fixer Upper,” the world took notice. Their charming personalities and witty banter won the hearts of millions of people. Watching them transform a dilapidated property into something beautiful made people feel good, and they were able to run with this opportunity to achieve even greater success. Make Your Money Work Better for You
Chip and Joanna reportedly earned $30,000 for each episode, as reported by E!, which did not include the fees they received from the families whose homes they renovated. So, they could take home upward of $510,000 in a single season.
But that wasn’t the biggest benefit to their newfound fame. Becoming reality stars enabled Chip and Joanna to build their name recognition and promote their Magnolia brand. An example of how this was done is that they renovated their restaurant Magnolia Table on the show and it became a huge hit.
Chip and Joanna Gaines’ Net Worth
At the time of their hiatus from reality TV, Joanna and Chip were said to be worth around $10 million each, giving the power couple a combined net worth of $20 million. But now, just four years later, their empire has been valued at a combined worth of $50 million and is said to have the potential to become a billion-dollar industry. Make Your Money Work Better for You
The combination of the show, Magnolia properties and storefronts, book deals and many other exciting entrepreneurial endeavors have been reported to be valued at a whopping $750 million, if an insider source to OK Magazine is to be believed.
The Gaines’ had been running Magnolia Homes and Magnolia Market — a marketplace in Waco — since before the show began, and they added to their net worth by expanding the Magnolia brand to include a number of business ventures, including the Magnolia Seed and Supply.
The Magnolia empire began with Magnolia Homes, the Gaines’ renovation business and Magnolia Market, originally just a single storefront run by Joanna. The couple closed the original Magnolia Market to focus on raising their children and give more attention to Magnolia Homes. However, they reopened it in 2014 at a new location — the Magnolia Silos — in downtown Waco. The Market now includes a bakery, a garden and garden shop, and food trucks ready to feed hungry HGTV fans. The Market is also available to shop online. Make Your Money Work Better for You
In addition to their original businesses and the Magnolia Table restaurant, the Magnolia umbrella now includes Magnolia Realty, a real estate agency selling homes throughout Texas; the Magnolia Journal, a quarterly lifestyle magazine that costs $20 a year; and two luxury rental properties: Hillcrest Estate, which goes for $995 per night, and Magnolia House, which goes for $695 per night.
Joanna also launched a kids’ line, Magnolia Kids, which includes children’s furniture and home accessories.
Chip and Joanna Gaines are officially worth over a billion dollars. The former Fixer Upper stars turned Magnolia Network moguls have raked in quite a bit of cash through their various ventures, and OK! Magazine reports that the Gaines are “worth in excess more than a billion dollars with the arrival of their new network.”
An insider told OK! that “the Magnolia brand alone is worth about $750 million dollars” while the home improvement gurus earn “millions from their lines at Target and Anthropologie,” as well as “millions from book deals and magazines.” Chip and Joanna became overnight superstars when Fixer Upper launched in 2013, and while fans were crushed when they ended the show in 2017. However, the ambitious couple was far from finished expanding their empire.
“From the beginning, our aim for Magnolia Network has been to tell good stories,” Chip and Joanna previously said in a statement. “Stories that bring us together, that inspire and encourage us all to try something new. Stories that are told in ways that feel authentic. Our plan has evolved along the way, but our original vision for this network has remained the same. And it is our ongoing desire to create a space, whether in a streaming environment, or on linear television, where people who watch a show on our network leave feeling like it was time well spent.”
In an interview with Oprah Winfrey, the Gaines explained that they hoped that the shows on Magnolia Network inspire two things: vulnerability and risk. “With every show thats on the network, our hope is that when others finish watching it, that they say, whats untapped in my life? What fear is keeping me from that?” Joanna explained. “Whether its small or big, its that hey, they inspired me to move forward with this. Thats our hope, that when people watch these stories, that they can somewhat relate to the talents vulnerability.”
Now, that Magnolia Network launching on Thursday, July 15 simultaneously on the discovery+ streaming platform and the Magnolia app, the couple is “excited about getting to show the world what weve been working on for the last two years and getting to highlight other peoples stories that are so beautiful, so unique, so inspiring,” Joanna told Entertainment Tonight.
How much did Chip and Joanna Gaines make per ‘Fixer Upper’ episode?
Its fair to assume that Chip and Joanna have been quite good at bringing in a bit of money together for some time now. Per a 2017 E! report, the duo was making a rumored $30,000 per episode of the original Fixer Upper. Being that they hosted 79 episodes of the show, that would mean that they made roughly $2.37 million off of just their HGTV endeavors. If you factor in the undisclosed number of homes that Chip and Joanna have renovated on their own time as well, that valuation easily balloons.
FAQ
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Chip and Joanna reportedly earned $30,000 for each episode, as reported by E!, which did not include the fees they received from the families whose homes they renovated. So, they could take home upward of $510,000 in a single season. But that wasn’t the biggest benefit to their newfound fame.
